Katrina Horrobin is General Manager Member Strategy and Experience, having joined ASFA in 2013.
Katrina’s responsibilities include member communication, event delivery, media management, consumer education, and Superfunds magazine. She has over 20 years of leadership and management experience across marketing and operational roles. She has worked for large, complex organisations including Optus and AAPT, as well as been a founding leadership team member of three different start-up businesses in telecommunications and technology.
Katrina holds a Bachelor of Commerce degree from the Australian National University and is Deputy Chair of the Foundation and Friends of the Botanic Gardens.