Katrina Horrobin is General Manager Member Strategy, Communications and Brand, having joined ASFA in 2013.
Katrina’s responsibilities include member communication, media management, consumer education, and Superfunds magazine. She has over 20 years of leadership and management experience across marketing and operational roles. She has worked for large, complex organisations including Optus and AAPT, as well as been a founding leadership team member of three different start-up businesses in telecommunications and technology.
Katrina holds a Bachelor of Commerce degree from the Australian National University and is a board member of the Foundation and Friends of the Botanic Gardens.