The growing superannuation sector

5 min read
5 min read

The SG contributions tap continues to flow

A key factor behind the sustained growth of the super sector is the continuation of Superannuation Guarantee (SG) contributions. Compulsory super contributions continue unabated each quarter, particularly as the industry heads towards a compulsory contribution rate of 12 per cent by 1 July 2025.

While the level of personal contributions fell substantially in 2021, total SG contributions only decreased by 10 per cent. In a year where large amounts of people were not working for the whole year, SG contributions still held up very well.

For the foreseeable future, the super pool will only keep growing. Of course, as more people enter retirement there will be more outflows and eventually the pool of funds will level off. But that is still many years away.

Your Future Your Super ramping up M&A activity

We have seen merger activity ramp up significantly in recent years as super funds seek greater scale. Benefits of scale include access to a broader set of investment opportunities, particularly in unlisted asset classes such as private equity, infrastructure and unlisted property. Scale also enables funds to access investments more directly and provides greater bargaining power with external investment managers in fee negotiations, both of which lower overall investment fees. It also enables funds to provide better engagement with members to help them get the most from their super, especially through digital means, and it makes lower administration fees more possible.

The Your Future Your Super (YFYS) performance test has fast-tracked the trend towards mega funds. Out of the 13 funds that failed last year, all but three of the funds have now either merged with another fund or are in the process of merging.

One landmark merger in recent years was that of VicSuper and First State Super in July 2020. Before this time, mergers had typically been a large fund merging with a small fund, or two small funds merging to form a larger offering. But in this case, it was two sizeable funds.

Since then, there have been three more instances of large funds coming together; IOOF/Insignia purchased the large super business of MLC, followed by QSuper and Sunsuper merging to form Australian Retirement Trust and most recently, the announcement of the upcoming merger of BT Super into Mercer. It’s possible we’ll see several more mergers of a larger size in coming years as funds seek greater scale.

 More in-house investment management

Amid the long-term trend towards mega funds in the super sector, we will see an increase in the number of funds that bring investment management in-house. There are still some funds that maintain a largely outsourced model for asset management, but most larger funds have adopted a hybrid model of managing some assets in-house while still outsourcing the management of other assets.

It is hard to know how much further the move to in-house asset management will go, but as super funds continue to gain greater scale, they are more likely to have the resources to undertake significant asset management decisions internally, especially if they believe they can deliver similar or better results at a lower cost.

ESG will become a fundamental way of investing

Not surprisingly, we can also expect a significant increase in a focus on ESG considerations. Responsible investment is an influential factor in investment markets, helping to shape asset valuations, risk and ultimately long-term outcomes. There is not a super fund in Australia that has not considered the implications of the REST Super case – where a 23-year-old took the fund to court over lack of information about climate change risk. Combined with APRA’s guidance document released last year on what funds need to be doing about climate change, this highlights the need for funds to focus more on ESG. That momentum will only increase.

Indeed, recognising the growing importance of responsible investment, Chant West this year launched its inaugural Responsible Investment Award, where we looked at how funds are incorporating responsible investment considerations into their core portfolios through investment decision-making, asset ownership, stewardship, reporting and transparency to members.

There is no doubt Europe is way ahead of the curve compared to Australia when it comes to ESG. However, we can expect to see a greater effort and increased resources from super funds when it comes to ESG management, beyond just providing a standalone ESG investment option for members. It’s about holistically incorporating ESG and sustainability into core portfolios and being good corporate citizens.

Change is the only constant

While we’ve just celebrated 30 years since the introduction of SG, the super system is still evolving and is yet to reach maturity. This in itself will drive change in how the system responds to meet the evolving needs of Australians. However, it’s worth remembering that the Australian super saving system is close to the world’s best as far as the accumulation phase is concerned, though there’s work required to deliver a world-leading pension system.

The Retirement Covenant will drive funds to develop products and guidance to deliver best practice retirement solutions that help their members invest and draw down their pension account appropriately, providing an income and reducing financial stress in their retirement years.

Picture of By Ian Fryer

By Ian Fryer

General Manager

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Bestselling author, podcast host & founder

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Few speakers can match Derek Thompson‘s ability to synthesize mega-trends in society, labor, economics, technology, and politics. Put another way: Derek trawls the data sets and does the forecasting and deep reporting necessary to help us better understand how we live, how we vote, how we spend, and how we work.

In his paradigm-shifting #1 New York Times bestseller, Abundance (co-written with Ezra Klein), this award-winning journalist reveals how our policies and culture have pushed us into a world of scarcity (not enough housing, workers, or progress)—and offers a radical new path towards a world where housing is affordable, energy is plentiful, and innovation flourishes across industries.

He shares a compelling vision of a future where we have more than enough for everybody, and a practical, actionable roadmap for how to get there. It starts with taking more risks, building more expansively, and recognizing that we all have the power to create a world of abundance. “Everything’s utopian until it’s reality,” he says.

Carmen Beverley-Smith

Executive Director - Superannuation, Life & Private Health Insurance, APRA

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Carmen joined APRA in March 2023 and holds the role of Executive Director, Life and Private Health Insurance and Superannuation.  

She has had an esteemed career in financial services, spanning over 25 years. She has held diverse leadership roles at Westpac and Commonwealth Bank of Australia, including across risk, transformation and change, product and portfolio development, and sales and service. 

Prior to joining APRA, she held the role of General Manager, Risk Transformation Delivery Integration at Westpac. This involved leading the group-wide implementation of a suite of solutions to uplift risk management capability and develop data, analytics and reporting. 

Carmen leads with a values-driven approach and a particular interest in developing and mentoring talent. 

She holds a Bachelor of Commerce and Accounting, is a certified Chartered Accountant and a Graduate of the Australian Institute of Company Directors. 

Amy C. Edmondson

Novartis Professor of Leadership and Management, Harvard Business School

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Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions that lead to the creation of successful enterprises that contribute to the betterment of society.

Edmondson has been recognized by the biannual Thinkers50 global ranking of management thinkers since 2011, and most recently was ranked #1 in 2021 and 2023; she also received that organization’s Breakthrough Idea Award in 2019, and Talent Award in 2017.  She studies teaming, psychological safety, and organisational learning, and her articles have been published in numerous academic and management outlets, including Administrative Science Quarterly, Academy of Management Journal, Harvard Business Review and California Management Review. Her 2019 book, The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation and Growth (Wiley), has been translated into 15 languages. Her prior books – Teaming: How organizations learn, innovate and compete in the knowledge economy (Jossey-Bass, 2012), Teaming to Innovate (Jossey-Bass, 2013) and Extreme Teaming (Emerald, 2017) – explore teamwork in dynamic organisational environments. In Building the future: Big teaming for audacious innovation (Berrett-Koehler, 2016), she examines the challenges and opportunities of teaming across industries to build smart cities. 

Edmondson’s latest book, Right Kind of Wrong (Atria), builds on her prior work on psychological safety and teaming to provide a framework for thinking about, discussing, and practicing the science of failing well. First published in the US and the UK in September, 2023, the book is due to be translated into 24 additional languages, and was selected for the Financial Times and Schroders Best Business Book of the Year award.

Before her academic career, she was Director of Research at Pecos River Learning Centers, where she worked on transformational change in large companies. In the early 1980s, she worked as Chief Engineer for architect/inventor Buckminster Fuller, and her book A Fuller Explanation: The Synergetic Geometry of R. Buckminster Fuller (Birkauser Boston, 1987) clarifies Fuller’s mathematical contributions for a non-technical audience. Edmondson received her PhD in organisational behavior, AM in psychology, and AB in engineering and design from Harvard University.

 

Daniel Mulino MP

Assistant Treasurer and Minister for Financial Services

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Born in Brindisi, Italy, Daniel was a young child when he moved with his family to Australia. He grew up in Canberra and completed his first degrees – arts and law – at the ANU. He then completed a Master of Economics (University of Sydney) and a PhD in economics from Yale.

He lectured at Monash University, was an economic adviser in the Gillard government and was a Victorian MP from 2014 to 2018. As Parliamentary Secretary to the Treasurer of Victoria, Daniel helped deliver major infrastructure projects and developed innovative financing structures for community projects.

In 2018 he was preselected for the new federal seat of Fraser and became its first MP at the 2019 election, re-elected in 2022 and 2025. From 2022 to 2025, Daniel was chair of the House of Representatives’ Standing Economics Committee in which he chaired inquiries; economic dynamism, competition and business formation and insurers’ responses to 2022 major floods claims.

In 2025, he became the Assistant Treasurer and Minister for Financial Services.

In August 2022, Daniel published ‘Safety Net: The Future of Welfare in Australia’, which aims to explore the ways in which an insurance approach can improve the effectiveness of government service delivery.