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ASFA launches new-look Super Guru website to help people get the most out of their super

Media Release 6 March 2014

6 March 2014

ASFA launches new-look Super Guru website to help people get
the most out of their super

The Association of Superannuation Funds of Australia (ASFA) today relaunched the Super Guru website ( in order to make it easier for people to understand and get the most out of their superannuation.

ASFA CEO Ms Pauline Vamos says the new site contains independent information, sourced from a variety of experts, and a wealth of tools and tips to help make managing and maximising superannuation easier.

“Fund CEOs have told us that member engagement is their top priority, however, at present, we know most people don’t pay much attention to their super until they are getting close to retirement. At this stage, it’s often too late, which is why people tend to end up with inadequate retirement savings.

“There’s no doubt that the earlier you engage with your super, the more you will benefit from boosting your retirement savings. However, we know that people believe superannuation is complex, hard to understand and difficult to manage.

“The new Super Guru website provides a one-stop-shop for super information and is written in a way that is clear, simple and easy to understand.”

The site was re-designed in response to an analysis of the key super-related information Australians search for, in order to target it specifically to the community’s needs, and includes:

  • new content, including information for people who are working casual or part-time hours, are self-employed, small business owners or super beneficiaries
  • new checklists to make finding and consolidating your super easier
  • a fresh, easy-to-navigate layout and a new-look design
  • calculators to help you figure out how much money you will need in retirement, budget tools and insurance calculators
  • hints and tips to help you maximise your super
  • FAQs covering all you need to know about your account.

“We all want to live a long, happy and hassle-free life in retirement and, with a bit of planning, you can achieve it. This is why we encourage people of all ages to check out the new Super Guru website and use the information to maximise their superannuation savings,” Ms Vamos concluded.

You can view the site at:

About Super Guru

Super Guru is an independent website that helps people understand and maximise their superannuation. It is a site for Australians of all ages and stages of life, whether they’re studying, working, have kids or are retiring.

The website does not promote any product or service and doesn’t accept any advertising so that it can remain non-biased.

Super Guru is an initiative of ASFA, a non-profit organisation that aims to help achieve effective retirement outcomes for members of super funds through research and advocacy.

Information on the site is put together by ASFA’s writers and industry-leading policy, education and research teams, who have decades of experience in superannuation, investment, financial services, self-managed super funds (SMSFs), taxation and regulation.

For further information, please contact:

Lisa Chikarovski, Media Manager, 0451 949 300.

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