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Help ASFA close the $92,000 superannuation gender gap this Women’s Day

Media Release 27 January 2015

27 February 2015

Help ASFA close the $92,000 superannuation gender gap this Women’s Day

Did you know?

  • Women retire, on average, with $112,000 in super savings – $92,000 less than men
  • One in three women will retire with no superannuation at all
  • Around 90 per cent of women will retire with inadequate savings to fund a comfortable lifestyle in retirement.

However, by taking simple steps, such as consolidating accounts, women can boost their retirement savings by thousands and make a real difference to their financial freedom in retirement. This is why on International Women’s Day, the Association of Superannuation Funds of Australia (ASFA) is once again urging all women to take one hour of their day to sort their superannuation in the Super Sorter Power Hour.

The Power Hour will launch next week and run in the lead up to International Women’s Day on Sunday 8 March.

What can you do to help?

1. Spread the word

Get in touch with your readers, listeners or audience and encourage them to support the Power Hour. You can use our infographics, factsheets, tools and tips to help raise awareness and educate women on the steps they can take to boost their retirement savings.

2. Support the Power Hour on social media

Tweet #powerhour tips and retweet ASFA’s posts to your followers. Encourage your followers to ask questions about how they can sort their super using the #powerhour hashtag.

3. Encourage people to visit

Link to the Super Guru website: an independent source of information, tools and tips for all things super.


ASFA CEO Pauline Vamos available for comment

Pauline Vamos is the CEO of ASFA and has over 25 years’ experience in the financial services industry. As a mother of two, Pauline knows the challenges women face when it comes to juggling work and family life, and the impact it can have on their ability to save for their retirement.

Pauline has been CEO of ASFA since 2007, and, prior to this, was a regulator, corporate counsel, head of compliance, and strategic risk consultant, as well as a trustee director for other organisations. In 2013, Pauline was recognised as one of the ‘Australian Financial Review and Westpac 100 Women of Influence’.

Case studies available

We also have a range of real-life case studies of women of various ages and in different work and life circumstances available for media use.

Want to know more?

Click here to access resources including infographics, factsheets, tools and tips.

For further information, please contact:

Lisa Chikarovski: Manager – Consumer Strategy, Media and Public Affairs

T: 0451 949 300.

About ASFA

ASFA is the peak policy, research and advocacy body for Australia’s superannuation industry. It is a not-for-profit, sector-neutral, and non-party political national organisation, which aims to advance effective retirement outcomes for members of funds through research, advocacy and the development of policy and industry best practice.

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