Media Release

Get engaged with your super – why super is the best and you should love it

Published 14 February, 2017

Published 14 February, 2017

14 February 2017

Get engaged with your super – why super is the best and you should love it

The Association of Superannuation Funds of Australia (ASFA) is urging Australians to make a date with their super today because super is an excellent long term prospect.

ASFA CEO Dr Martin Fahy said Australians should learn to love their super if they don’t already.

“We want people to embrace superannuation on Valentine’s Day and every day,” he said.

“Super is the best and you should love it and learn about it to make the relationship optimal.

“Get engaged with your super because if you do it will be with you until the end.

“It will pay off via the magic of compound interest and is a Valentine’s Day experience worth investing in.

“You won’t regret making a date with your super.

“Take the time to get in touch with your super fund because they are there for you and investing their time in your money to make your long term living a better experience.”

ASFA’s top ten reasons to love your super on Valentine’s Day

Take the time to get to know your super – it’s always there for you.
Make sure you add that little bit extra to make it more worthwhile.
Call your super fund or go online – don’t forget how important it is to keep in touch.
It’s a long term investment so stay with it and have faith in it. Super is the real deal.
Super can offer you good insurance cover against misfortune and will support you in times of need. You can rely on it.
Super really is sexy – it is hard earned, long-term and compounding.
Super funds will return your call.
Super will help look after you when you are old.
Super is trustworthy.
Super is for everyone. We all deserve super. It keeps the economy turning. Like hearts do for love.

For further information, please contact:

Teresa Mullan, Media Manager, 0451 949 300.

About ASFA

ASFA is the peak policy, research and advocacy body for Australia’s superannuation industry. It is a not-for-profit, sector-neutral and non-party political, national organisation. ASFA’s mission is to continuously improve the superannuation system so people can live in retirement with increasing prosperity. We focus on the issues that affect the entire superannuation system and represent more than 90 per cent of the 14.8 million Australians with superannuation.

Acknowledgement of Country

We want to respectfully acknowledge the Traditional Owners and Custodians of these lands, seas, and waters throughout Australia. We pay our respects to Elders both past and present. We acknowledge the history, the resilience and the continual contributions of Aboriginal and Torres Strait Islander peoples of their Country.

ABN 29 002 786 290

Daniel Mulino MP

Assistant Treasurer and Minister for Financial Services

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Born in Brindisi, Italy, Daniel was a young child when he moved with his family to Australia. He grew up in Canberra and completed his first degrees – arts and law – at the ANU. He then completed a Master of Economics (University of Sydney) and a PhD in economics from Yale.

He lectured at Monash University, was an economic adviser in the Gillard government and was a Victorian MP from 2014 to 2018. As Parliamentary Secretary to the Treasurer of Victoria, Daniel helped deliver major infrastructure projects and developed innovative financing structures for community projects.

In 2018 he was preselected for the new federal seat of Fraser and became its first MP at the 2019 election, re-elected in 2022 and 2025. From 2022 to 2025, Daniel was chair of the House of Representatives’ Standing Economics Committee in which he chaired inquiries; economic dynamism, competition and business formation and insurers’ responses to 2022 major floods claims.

In 2025, he became the Assistant Treasurer and Minister for Financial Services.

In August 2022, Daniel published ‘Safety Net: The Future of Welfare in Australia’, which aims to explore the ways in which an insurance approach can improve the effectiveness of government service delivery.