ASFA Spotlight on Member Engagement in Super

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Spotlight on Member Engagement in Super: Thursday 19 September, Melbourne

Speaker presentations

To access presentations, please login using your ASFA ID/email address and password. Presentations are available to attendees only.

Session 1
Protecting Your Super – Are members more willing to engage than we think?
Brannon Valmadre, General Manager, Illuminate Communications  Download
Session 2
Future-proofing your engagement strategy
Analisa Kirby, General Manager, Wealth Marketing & Customer Strategy, MLC  Download
Andrea Piaia, Senior Consultant, Willis Towers Watson  Download
Session 3
Empower, educate and encourage
Lucio Ribeiro, AI and advertising expert  Download
Session 6
What is your data really telling you?
Brendan Watmore, Principal, Content Connect  Download
Session 7
Desperately seeking differentiation – a case study
Peter Monk, GM Australia and New Zealand, Concentrix  Download presentation
 Download report


The Protecting Your Super package has galvanised many fund members into taking action – some, possibly for the first time in their working lives.

How can we build on this heightened awareness and engagement with super’s unique benefits? ASFA’s 2019 Spotlight on Member Engagement will help funds join the dots for their members, delivering targeted case studies, data insights and campaigns to maximise the opportunity.

We’ll look at the needs of different cohorts within your membership and their behavioural drivers. Expert speakers will identify new tools and strategies for capitalising on member interests.

 Download program  Download speaker bios

Who should attend?

This event is a must attend for leaders in the industry including CEOs, COOs, chief technology officers, chief digital officers, chief engagement officers, heads of HR, marketing, legal, risk and compliance managers, managers of products and strategies, leaders of member services including online services, financial planners and advisors, trustee directors, lawyers, administrators and custodians.

Supporting partners

SalesforceKPMG Midwinter

Venue host

MLC Life Insurance


Thursday 19 September 2019
9.00am registration for
9.30am start.
Concludes at 5.00pm.
Networking drinks until 5:30pm.


501 Bourke Street,
Melbourne VIC 3000

Price (inc GST)

Member: $774
Non-member: $905
Member corporate table (10): $6,975
Are you an ASFA Emerging Leader?
Contact us
to get 10% off your registration.

CPD Points

This event qualifies for six Continuing Professional Development (CPD) points for members of ASFA’s Professional Accreditation Program.


For all enquiries, contact ASFA Events.

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