Georgie is a strategic and curious leader, passionate about helping HESTA members achieve the retirement they deserve after a career spent looking after others. As General Manager of Digital, Georgie is focused on leveraging technology to help members, enhancing operational efficiency and fostering innovation with the goal of activating, engaging and cultivating trust.
Georgie leads a team that mixes art and science, building and optimising digital experiences with data-driven insights, user-centric design and innovative technologies. This includes digitising key growth channels and creating future financial projections for members to envision their future.
Georgie was awarded Marketing Professional of the Year at the 2019 Women in Financial Services Awards.
