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It’s not just about more engagement with the member – it’s about better engagement. Better engagement will lead to more meaningful insights. By MARK VAUGHAN.
Many super funds are investing heavily in data profiling and predictive analytics solutions that promise to unlock a tidal wave of insights, often geared toward improving “member engagement”. But mostly, these analytics solutions are just providing more data — not insights — and it is no wonder...
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Cover story: How leaders create social change
Advice: Advice benefits members, and funds
International: Active equity implementation
Trends: 2018: a game of two halves
Data: Measuring success
Member data: Rethinking data and member engagement
Leadership: Culture > strategy
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