member data

Rethinking data and member engagement

written by Mark Vaughan

It’s not just about more engagement with the member – it’s about better engagement. Better engagement will lead to more meaningful insights. By MARK VAUGHAN.

Many super funds are investing heavily in data profiling and predictive analytics solutions that promise to unlock a tidal wave of insights, often geared toward improving “member engagement”. But mostly, these analytics solutions are just providing more data — not insights — and it is no wonder...

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