The superannuation industry's most outstanding marketing and communications campaigns were recognised last night at the 2014 ASFA Marketing Communications Awards, presented in Melbourne.
Taking home this year's top honour was Russell Investments, securing the coveted Campaign of the Year prize for their Stronger Super 'To-Do List' campaign.
Entries for the 2014 ASFA Marketing Communications Awards were judged by a panel of industry peers and communications experts. Once again, ASFA members were able to have their say on the best campaigns in the industry by voting for the Popular Choice Awards.
ASFA CEO Pauline Vamos said the quality of entries shows the industry's focus and commitment to delivering high-quality communication to its members.
"The industry invests considerable time and resources into improving the way they engage with members and employers, and the winners are great examples of its success. Congratulations to all those who received awards last night."
The other Award winners include:
Best Delivery of 'Fine Print'
Popular Choice Award: Retirement Benefits Fund for their 2012-13 Annual Report
Judges' Selection Award: NGS Super – Forms of the Future
Best Member Statement
Popular Choice Award and Judges' Selection Award: Suncorp – Everyday Super
Best Use of Social Media
Popular Choice Award: NGS Super – Super People's Choice Award
Judges' Selection Award: Australian Ethical – Social Media Engagement & Growth Strategy
Excellence in Member Communications
Popular Choice Award: Equip Super – Bring it altogether with Equip
Judges' Selection Award: HESTA – Digital Member Card | Member retention campaign
Excellence in Public Relations
Popular Choice Award: Mercer – Lifecycle investing: helping Australians achieve better retirement outcomes
Judges' Selection Award: Suncorp – The 'Grudge Years'
Integrated Campaign of the Year
Popular Choice Award: Plum – online advice comes to Plum
Judges' Selection Award: Russell Investments – Stronger Super 'To Do List' Campaign
Campaign of the Year
Russell Investments – Stronger Super 'To-Do List' Campaign
For further information, please contact:
Lisa Chikarovski, Media Manager, 0451 949 300.