Martin Lindstrom

Martin Lindstrom (Denmark)

International Consumer Branding Expert, Best-Selling Author, Brand Futurist

Martin Lindstrom is one of TIME Magazine’s “World's 100 Most Influential People” and ranks #18 among the world’s top business thinkers according to Thinkers50. Since 2013, over three consecutive years, an independent study of 30,000 marketers has selected Martin as the world’s #1 branding expert. He is also author of seven bestselling books including his latest New York Times, Wall Street Journal and USA Today bestsellers: Small Data – The Tiny Clues That Uncover Huge Trends and Buyology – Truth and Lies About Why We Buy.

A trusted brand-and-innovation adviser to numerous Fortune 500 companies —including LEGO, PepsiCo, Red Bull, Nestlé, The Walt Disney Company, Burger King—Martin has developed an unorthodox way of helping companies understand their consumers’ deepest desires and turn them into breakthrough products, brands, services or retail experiences. Recognised by Forbes as one of the world’s leading brand experts, he has recently introduced the term “Small Data” (2016) representing the counter balance to Big Data.

His six books on branding have been translated into more than 50 languages and published in more than 70 countries worldwide.


Keynote four

Through the looking glass: Understanding consumers
Wednesday 29 November,
3.55pm – 5.25pm
Darling Harbour Theatre (Level 2)

Parallel session

1C: Small data: the next big thing
Thursday 30 November
, 11.05am – 12.25pm
Cockle Bay Room 1 (Level 3)