Close to you
Has technology helped us get closer to our members or is getting them to engage with their super still a virtual reality?
Historically, funds have only had a limited number of ways with which they can woo their members’ attention.
With new channels, tools and technologies popping up almost weekly, funds now have virtually limitless options at their disposal.
E-mail, mobile, search, Youtube, blogs, viral, RSS, social-networking, media-meshing, geo-targeting, web 2.0, web 3.0 … all in the name of getting close to your member.
So are these new technologies the magic potion to make fund members fall head-over-heels for super?
Or have funds been seduced into believing that traditional channels are no longer the key to people’s hearts?
We’re putting together an enticing list of speakers to discuss the merits of both new and traditional channels in the quest to win the affection of fund members.