Categories | 2009 Winners | 2010 Winners

HOSTPLUS have prepared a well thought through campaign that has captured the attention of its membership with successful results to date.

The judges were impressed by the innovative approach of the Pledge concept saying they had never seen anything like it in the super industry.

Insurance can be a tough topic to get members to engage with. AustralianSuper prepared an appealing campaign that breaks down insurance jargon.

The highlight for judges was the way AustralianSuper used each media channel effectively to work together for the overall campaign. The sign of a truly integrated campaign.

Judges felt BT Super for Life was a well planned and executed campaign using relevant channels. All dimensions were covered and the level of integration across channels was excellent.

BT maximised every opportunity through media and distribution channels.

A well executed campaign that lead to a very impressive take up and ROI. GESB have shown that a successful integrated campaign doesn’t necessarily need a big budget.

This solid, low-cost campaign achieved success through a simple and basic message across low-cost mediums.

This campaign was driven by highly innovative personalisation which lead to a richer customer experience.

Judges felt AMP demonstrated a very good strategy with some really original thinking about finding a way to have employers embrace and advocate on super.

BT presented a simple and focused campaign that delivered strong results.

Judges liked the innovative and clever execution. A particular mention goes to the great engagement with their internal stakeholders.

HOSTPLUS’ entry had a lot of energy. Judges really enjoyed this one.

The real mark of this campaign was its target market segmentation. Clear, simple messages were effective because they were targeted so well. This enabled them to achieve very impressive results.

NGS have created an engaging solution to member education. Using lifestage segmentations, they incorporated tailored communications strategy for each segment.

Judges were impressed by the clear and engaging microsite – with great use of animation. Even going as far as saying they’d made super ‘fun’.

Suncorp have put together a very professionally run PR campaign. From clearly articulated objectives right through to the comprehensive tracking and evaluation of their results, this campaign was outstanding.

A highlight was the tying of messages with local, topical issues.

AustSafe incorporated excellent copy and graphics that were well matched to the investment landscape at the time.

Judges loved the matching of the theme and message and were particularly impressed with the use of the CEO’s message.

First State Super have prepared a tightly run, professional campaign. Good use of research, segmentation and execution.

With excellent measurement and approach to evaluation, this campaign achieved everything that it set out to.

A smart campaign that was well targeted and may have got a jump on the competition.

Facebook fits HESTA’s target audience well. Used well and complemented by giveaway.