Award Winners

Campaign: Your insurance is changing for the better!

AUSCOAL’s great results reflect an excellent understanding of their membership. This understanding has come through a great deal of research and thorough planning.

Judges felt that AUSCOAL’s planning in segmentation and identification of their target audience was outstanding. Channels selected were ideal for the segments and creative was excellent.

Campaign: Age 50 lifecycle trigger campaign – 'Change ahead'

SMART objectives and well researched strategy were the grounding for this strong member communications campaign from QSuper. Very clear implementation, incorporating appropriate channels in an action-focused manner ensured their results were achieved.

Judges liked the clear and consistent themes, with some hard hitting messages in the direct mail piece being supported by a dedicated web page.

Campaign: Russell SuperSolution Annual Member Statement

Russell has produced a statement that is flexible and variable that captures segmentation and provides each statement with targeted and key messages.

Judges believe they have clearly taken statements to a new level of usability. With key message development, integrating their statement into admin and service process, this is setting an industry benchmark.

Campaign: BUSS(Q) Leveraging the media campaign

Following some gaps identified in member research, BUSS(Q) put in place a strategy to strengthen its profile as a ‘Financial Expert’ to its members. Key to this was the use of media to support their direct marketing efforts.

Judges found it to be a thoughtful and tenacious program, with a clear strategy, well identified target audience and strong themes maintained in all materials.

Campaign: Triple S Insurance Enhancements

Super SA can be extremely proud of the phenomenal results their Triple S Insurance Enhancements campaign achieved – every objective was exceeded.

Clear strategy and objectives set Super SA up for success. Research, segmentation, analysis allowed for personalised messaging. All factors contributed to a very successful campaign.

Campaign: IOOF Pursuit PDS

IOOF made some bold decisions to reduce length and complexity of their PDS suite. With a clear strategy to reduce PDS size using the incorporation by reference approach, this successful project has been rolled out across all of their products.

A clear identification of their audience, strong implementation plan and good creative were all features that judges liked in this high quality submission.

Campaign: Sunsuper On Track Modeller

Judges felt Sunsuper’s On Track Modeller to be a well thought out product. They were impressed by the stepped approach, which they felt made it easy to understand and use.

A strong implementation plan that was fully integrated across all channels. The TV coverage on Channel 9 was an excellent promotional activity that was supported on their website and embedded in other channels.

Campaign: Time to decide

UniSuper’s campaign aimed to educate new members about making the choice between defined benefits and accumulation accounts.

The Time to decide entry was a very successful campaign for UniSuper that was well received by recipients. Judges considered it to be a very effective and appropriate use of electronic communications medium.

Campaign: Sunsuper On Track Program

Sunsuper have prepared an exceptional campaign. Beginning with a strong identification of objectives and strategy that was supported by solid research, a well defined audience and concise themes that flow through all aspects.

Judges loved the simple creative and felt their statement of advice is the best they’ve seen – a breakthrough!

Campaign: Some worry about the economy, others get good advice

With the GFC top of mind for members, GESB’s timely campaign sought to strengthen their relationship with members and increase the take up of financial advice.

GESB have presented a comprehensive and well considered campaign incorporating clear creative elements. Targeted and integrated, they made use of online and offline channels to reinforce messages.