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With member engagement considered among super funds’ top priorities and mergers endangering brand identity, stand-out communication has become a vital part of the business. At no time has this ability to inform, engage and connect with members been more important than in this current period of change, consolidation and reform. With this in mind, the Communications Forum & Awards will be “making the BIG connection” with ASFA 2011.

“An expected requirement arising out of the Stronger Super process it that superannuation trustees will need to better communicate to fund members what they spend, and why this represents value.” Paul Costello, Chair of the Stronger Super Peak Consultative Group

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